Our Mission

Improving the quality of life for our residents, patients and their families during life’s health transitions through compassionate individualized care.

Our Core Values

  • Always Improve: Commit to continuously improve quality in everything we do.
  • Be Kind and Honest: Demonstrate compassion, integrity, respect and dignity in all interactions.
  • Serve Others: Compassionately serve others and their needs as defined by them.
  • Always Learn: Cultivate a culture of skill development and personal growth among all team members.
  • Work as a Team: Recognize the power of teamwork to make effective, efficient and transparent decisions.
  • Use Consistent Practices: Commit to consistency and excellence in all processes.

Our Commitment to Quality

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  • A blue and gold ribbon badge features the text COVID-19 Vigilance across it, designed with star motifs and circular layers in the background, symbolizing a care initiative. The brand name Care Initiative is also included.
  • A gold and white shield-shaped badge features the words Recognized Top Performer at the top with B.E.S.T. in Class on a red banner across the middle, highlighted by four red stars at the bottom, symbolizing excellence and dedication to Care Initiative.
  • The 2024 Silver National Quality Award badge from the American Health Care Association and National Center for Assisted Living features a large Q and a red banner, symbolizing excellence in Care Initiative.
  • A bronze circular award badge features the National Quality Award prominently displayed on a red banner across the center. The outer ring reads American Health Care Association and National Center for Assisted Living, with the bottom ribbon celebrating 2024 Bronze. This symbolizes a significant commitment to quality standards in care initiatives by Care Initiative.
  • A gold and white shield badge featuring Recognized Top Performer at the top and B.E.S.T. in Class in bold red across the middle, with four red stars below, symbolizes our brand Care Initiative.
  • Create a bronze medal with the National Quality Award design, featuring a red ribbon. The front of the medal includes text from the American Health Care Association and National Center for Assisted Living. At the bottom, it prominently displays 2023 Bronze, emphasizing Care Initiative's commitment to enhanced assisted living standards.

Our Non-Profit Status

Care Initiatives is a non-profit organization. Our earnings are reinvested in team member education, and our locations. In addition, earnings may be reinvested in the development of new facilities or new care programs.

Since 1989, Care Initiatives has reinvested millions of dollars into our teams, our locations and the communities we serve.

  • Since 2000, we have rebuilt 14 locations and renovated or added on to three additional locations.
  • Increased specialty services such as private rooms and enhanced therapy services and space.
  • Enhanced our employee recognition programs.
  • We contract over 100 therapists to provide physical, occupational, and speech rehabilitation services to our residents and communities.

Our History

Created in 1989, Care Initiatives is the largest single operator of quality skilled nursing locations in Iowa. Today, Care Initiatives operates a total of 43 skilled nursing care locations, two assisted living locations, seven independent living locations, and eight hospice office locations. In 2024, Care Initiatives ventured outside the state of Iowa and opened Care Initiatives Hospice in Omaha, Neb.

See Us in Action

Schedule a tour today and discover why Care Initiatives is a trusted leader in compassionate healthcare. During your visit, you’ll see our dedicated team in action, explore our welcoming environments and learn how our personalized services will meet the unique needs of you or your loved one.

Visit Us Today