For All of Life's Health Transitions

Care Initiatives is committed to providing quality transitional health care and serving Iowans with compassion, dignity and respect. Our services help care for Iowans in their time of need through rehabilitation services, skilled nursing care, long term care and hospice care.

Our Mission

Improving quality of life for Iowans and their families during life's health transitions through compassionate individualized care.

Our Core Values

  • Commitment to continuously improve quality in everything we do.
  • Demonstrate compassion, integrity, respect and dignity in all interactions.
  • Compassionately serve others and their needs as defined by them.
  • Cultivate a culture of skill development and personal growth among all staff.
  • Recognize the power of teamwork to make effective, efficient and transparent decisions.
  • Commit to consistency and excellence in all processes.

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Family Stories

We are grateful when family and residents feel compelled to share their great care experiences. Click on “Family Stories” to read more.

I had four major surgeries at 2 different hospitals before going to Northcrest. Right away I met very helpful and nice people that made me feel comfortable and cared for.  They explained what they were doing and why, while making me feel at home. The people at Northcrest and Care Initiatives do really care. Hats off to all of you!

Kevin N.

NorthCrest Specialty Care

I can't say enough about the staff! The P/T staff were incredible and so helpful. They really worked my butt off with outstanding results. The kitchen staff prepared the most amazing meals. I loved all the aides that helped out, you all really go the extra mile for everyone. I really want to thank all the employees at Avoca [Specialty Care]. They even let you have your family dog visit. Thanks again and I'll see you all soon to come back and polish nails for residents. 

Linda M.

Avoca Specialty Care

I’m so very thankful for all that you and everyone does for Mom’s recovery. You are all very kind. Just wonderful to work with, and I’m so happy Mom is in good hands! 


Panora Specialty Care

Could not have been treated any better. Nurses and CNAs would get me my stuff when I needed it. Food was excellent. If I have to come to any of these places it is going to be this one or else I won't go.

Beverly K.

Pinnacle Specialty Care

Thank you for the care you provided for our mom and for the support that you have shown our family. Our mom dearly loved Raelyn and Lori, and we found comfort in the words of Deb, Darci, Brenda, and Beth. You are all very special people.

Jody K and Dan W.

Hospice Care

Very caring and well educated about their specialty! (Cedar Falls/Waterloo)

Kim L.

Hospice Care

Thank you for supporting our mother’s 100th birthday party “at her home”. Everything went smoothly all afternoon – which was made possible by Jodi. I cannot say enough positives about her for this day – but also for her weekly program.

Jim T.

Creston Specialty Care

This is one of the finest places, and it is as close to home as I could get. The staff here is outstanding. They appreciate my wife and me. The food is wonderful and the housekeeping is outstanding. Their care for myself and the other residents can't be beat. The office staff and nurses are very considerate at all times

Bernie L.

Avoca Specialty Care