For All of Life's Health Transitions

Care Initiatives is committed to providing quality transitional health care and serving Iowans with compassion, dignity and respect. Our services help care for Iowans in their time of need through rehabilitation services, skilled nursing care, long term care and hospice care.

Our Mission

Improving quality of life for Iowans and their families during life's health transitions through compassionate individualized care.

Our Core Values

  • Commitment to continuously improve quality in everything we do.
  • Demonstrate compassion, integrity, respect and dignity in all interactions.
  • Compassionately serve others and their needs as defined by them.
  • Cultivate a culture of skill development and personal growth among all staff.
  • Recognize the power of teamwork to make effective, efficient and transparent decisions.
  • Commit to consistency and excellence in all processes.

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Family Stories

We are grateful when family and residents feel compelled to share their great care experiences. Click on “Family Stories” to read more.

We would like to thank all for giving Betty the fine care and tender love. We know she enjoyed and liked all of you. Your staff went out of their way to give that extra care, gentle love and support. You welcomed our family and made us feel at ease. We can't tell you enough - Thank you for all you do and the love you give. 

Mike & Sherry G.

Atlantic Specialty Care

I first want to start by saying – this is why I wanted to come back to NorthCrest Specialty Care. I think all of your OT and physical therapy are great. I’ve learned a lot through them. The staff are great and helpful. Also, they are understanding and if you have questions, they always seem to have the answers and if they don’t know, they try to find out for you. Your nurses are great. If you need something, they get it if they can. I like all of you very much!

Rosalie K.

NorthCrest Specialty Care

I spent 3 weeks at NorthCrest in Jan 2018 recovering from major surgery. The following are my impressions of the facility. Physical building-the building was kept very clean, safe, and welcoming. The housekeeping staff seemed to be very thorough. The rooms are not large but were adequate for my needs. Food-the food was better than I expected in a nursing home environment. Staff-I cannot say enough nice things about the staff. Both nurses and CNA’s were excellent caretakers. Since returning home I have sung your praises everywhere!

James R.

NorthCrest Specialty Care

Best quality care team I have every seen. Makes me feel great to know my grandfather is in good hands. Keep up the good work! 

Amber K.

Manly Specialty Care

I worked for this company for over 3 years as a CNA. They have a great team at Heritage and they even paid for me to go back to school to get my nursing degree!

Jesse C.

Heritage Specialty Care

The best group of people I have ever met. They are a God-send. I love them all for the great job they did taking care of my mom. She was loved by all of them, and she loved them all, too. 

Tammy H.

Manly Specialty Care

As a former resident of the Dunlap Specialty Care Location in Dunlap, IA., I want to thank you, Brandon T. as well as all of your wonderful staff for making everybody's stay a pleasant one

Janet H.

Dunlap Specialty Care

You and your staff are to be commended for the job of taking care of (Mom). Everyone went above and beyond the call of duty. You all made me and my family feel very welcomed and comfortable. Saying thank you just doesn't seem enough, but it's what we have. 

Tracy and family

Atlantic Specialty Care