For All of Life's Health Transitions

Care Initiatives is committed to providing quality transitional health care and serving Iowans with compassion, dignity and respect. Our services help care for Iowans in their time of need through rehabilitation services, skilled nursing care, long term care and hospice care.

Our Mission

Improving quality of life for Iowans and their families during life's health transitions through compassionate individualized care.

Our Core Values

  • Commitment to continuously improve quality in everything we do.
  • Demonstrate compassion, integrity, respect and dignity in all interactions.
  • Compassionately serve others and their needs as defined by them.
  • Cultivate a culture of skill development and personal growth among all staff.
  • Recognize the power of teamwork to make effective, efficient and transparent decisions.
  • Commit to consistency and excellence in all processes.

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Family Stories

We are grateful when family and residents feel compelled to share their great care experiences. Click on “Family Stories” to read more.

My stay at NorthCrest has been very satisfying. The staff has been very accommodating and friendly. They didn’t make you feel like you were a burden and were most helpful. Every part of the facility was always clean and there was staff around no matter where you were. Everyone made me feel right at home. God bless you all!

Barb W.

NorthCrest Specialty Care

I worked for this company for over 3 years as a CNA. They have a great team at Heritage and they even paid for me to go back to school to get my nursing degree!

Jesse C.

Heritage Specialty Care

I like it here because I like the people here and the nurses are nice. I like all the activities, especially bingo! I really like being here.

Ruth O.

NorthCrest Specialty Care

I wanted to make each one of you aware of how please we are with your kindness and care. We enjoyed the meeting to review past care and future hope and expectations. It is clear you all (understand) people's different needs and behaviors and make life more pleasant. Keep doing what you do so well. 

Resident's family

Ridgewood Specialty Care

The staff worked so well together and seemed to really enjoy the patients and each other. Leslie and Paulette have created an effective and compassionate culture of caring. The staff always seemed to welcome Lori/family as part of the team, encouraging our input as they educated us.

Lori and John B & Sally K.

NorthCrest Specialty Care

Thanks to everyone for the great care and therapy I received. 

Connie G.

Cherokee Specialty Care

Ravenwood is a great place. They continue to give Mom a great life. Thank you for all you do.


Ravenwood Specialty Care

The care that my mother is receiving at Avoca Specialty Care is beyond anything I could have imagined. My mother was smiling, clean, well fed (with AMAZING food), medications given personally, wounds and health issues taken care of daily, exercise, faith needs met, and most importantly...given constant respect and kind words by ALL the staff. Thank you to all of you!

Susan P.

Avoca Specialty Care